Part 5/10 - UNFILTERED Substack: Punch First, Explain Never - Bonus 5/16 - Bleed in the First Line
The Loudest, Rawest Course Ever Built to Turn Your Voice Into Income
🔥 MODULE 5: PUNCH FIRST, EXPLAIN NEVER
BONUS 5/16 - Bleed in the First Line
DISCLAIMER: Not a therapist. Just a writer who knows blood is stickier than bullet points. Use responsibly—or don’t. Virality favors the brave.
🔥 YOU DON’T GET A SECOND CHANCE TO BE HUMAN
Let’s get brutal: The internet isn’t a library. It’s a warzone of attention. And your first line? It’s not an introduction. It’s a hostage negotiation.
Most people write like they’re apologizing for existing. They tiptoe. They “contextualize.” They start with shit like:
“As someone who’s been in this industry for 10 years, I’ve learned…”
Translation: “I’m about to bore you with something I’ve already sanitized for LinkedIn.”
But here’s the truth no one wants to say: Your trauma is your traction. Not the performative trauma. Not the “I spilled coffee and learned resilience” trauma. The real shit. The stuff that still smells like blood when you poke it.
🩸 THE FIRST LINE ISN’T A SENTENCE. IT’S A SCAR.
You think people read to learn? Bullshit. They read to feel less alone. And you can’t make someone feel less alone by writing like a Wikipedia page.
Example A (Dead on Arrival):
“In this post, I’ll share 3 lessons from building my business.”
Why it fails: It’s a bullet point disguised as prose.
Example B (Nuclear):
“I cried in a Walmart parking lot for 45 minutes after my first ‘successful’ launch.”
Why it works: You can taste the salt. You can smell the stale Cheetos in the passenger seat. You’re not reading — you’re remembering.
🧨 BLEEDING ISN’T THERAPY. IT’S STRATEGY.
I get it. You’re scared of oversharing. You think: “What if they judge me? What if I sound unprofessional?”
Newsflash: Professionalism is just a coffin for your personality. The writers who matter? They’re not “professional.” They’re unforgettable.
The Math of Vulnerability:
Safe first line = 2% read rate.
Raw first line = 70% read rate + 300% more screenshots.
Why? Because when you bleed first, you’re not just sharing a story — you’re handing readers a mirror. They see their own wounds in yours. And suddenly, you’re not a writer. You’re a witness.